Strategy --Experience Design - Art Direction
Created at Thompson for the NHS
The NHS had approached Thompson Brand Partners with a brief to create a series of videos with the main goal being to a) Education gen-z about mental health issues and
b) Support them if they felt they were affected by
Our concept was to not create a traditional video series, but a set of short interactive videos, enabling viewers to not just watch but to find out relevant information in real-time.
Our core users were mobile-focused, so our concept was created completely mobile-first, adopting best practices and trends from everyday apps. We wanted to create a platform that our users felt familiar with, as research suggested that a younger audience would not engage if they didn't understand the UI. Our inspiration came from everyday tools such as Snapchat, Youtube and Instagram.
Our first challenge was to create the content for the platform and we had to make sure that this was watchable on mobile devices. The choice was made to film in 9:16, we created a makeshift cardboard cut out so we could see how the end video would be seen.
The videos we're shot overall several weeks and the overall look and feel was 'home-made'. We did not want the final presentation to feel too polished and wanted our audience to relate to the films they were watching.
Early in the creative phase, we took the decision to let the videography to stand out the most and create a minimal UI kit that would complement the overall documentary.