Strategy - User Experience - Design
Created at Delete Agency for Orbit Homes
Orbit Homes are one of the UK’s leading property developer, with a huge portfolio, of 39,000+ homes. The challenge was to overhaul their current web experience and to create a responsive, clear and functional site allowing the customers to effortlessly search and buy development plots.
Orbit has a wide range of housing offerings and different ways to buy, and a desperate need to rethink and restructure the presentation of information was needed. Firstly by clearing signposting plot, as well as showcasing sale offers to increase customer interest.
The search was core to the project and I was keen to use a more human approach, by using friendly copy and asking questions to the user rather than having a functional and nonpersonal search.
Orbit’s existing brand uses a mix of pink and dark blue, which I created a subtle gradient with. I felt this colour scheme gave the site a bright, vibrant and invited feel. Combining this with large amounts of white space to allow the customer to see Orbits products without any distractions.
Site transition and interaction were thought about during the process of design to give it an extra layer of impact and to bring data and stats to life a little more.