Ello I'm Samuel a designer, passionate about creating products with strong experience and visual identity, that have a fine balance of business and users' goals.

In layman's terms, I make things people love to use.

I am passionate about creating products with a strong visual identity. It helps bring the company to the next level and allows for higher user engagement.

I am also building design systems tailored to products’ needs. Working together with team members to get all the design processes in place. Right now I am working as the Lead Designer Catch Digital.

Skillset & Servicee.

I strive to create simple, target audience-oriented, and scalable product experiences. As for UX, I analyze the best UX practices in order to tune them to the target audience, creative experiences that grow businesses and love to use.

All projects need to start with a strong foundation and a team that is aligned with what it is they are creating. I believe that strategy should sit core within everything great project and all UX, VX, copy choice, etc. should be heavily informed from the get-go.

Creative direction, UX design, UI design, product design, strategy, branding, print design, photography, videography, motion design, animation, art direction, web development.


2017- Present

Catch Digital - Lead Designer
A leading digital agency, in London. For the past 2 years, I've been leading the creative team at Catch, transforming the process, while improving the overall output of the work.

2016- 2017

Thompson - Middleweight Designer
During my time at Thompson, I help build the digital arm of the company, working with existing clients to help add value online. 

2012- 2016

Delete Agency - Middleweight Designer
Over 4 years at Delete I helped deliver a number of large scale digital platforms, working in a number of different disciplines from UI, UX, branding, and front-end.

Mentions, Articles & Features.

Behance Best Branding 2019, Behance Featured 2018, Adobe Featured 2017,  One Page Love 2017, Drum Awards, Rose Creative Awards 2017, Dribbble featured, Design Week Award 2018 and more to come... Hopefully!


I'm always on the lookout for exciting freelance projects, as well as working with amazing products and people. Just drop me an email and I'll be in touch.